Today’s educational landscape is changing fast, with more and more schools becoming academies and education being slowly aligned to business-like thinking. Schools have never been in a more competitive market place for students, especially considering the birth of free schools and UTC’s on the horizon. Senior leadership groups up and down the country are now starting to pay major attention to business principles and marketing strategies in order to gain a competitive advantage in this growing sector. Some schools are even spending thousands of pounds on marketing consultants each year in the hope that they can provide a brand that portrays an image of excellence to prospective families.
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